Unidad. IV Patrones de Organización de un Párrafo

1.  Lea el texto y extraiga las definiciones y los marcadores de discurso.

 STRATEGIC ALLIANCES

A strategic alliance is a business arrangement in which two or more firms cooperate for their mutual benefit. Firms may combine their efforts for a variety of purposes including, but not limited to, sharing knowledge, expertise, and expenses as well as to gain entry to new markets or to gain a competitive advantage in one. Further, creation of a strategic alliance may turn actual or potential competitors into partners working toward a common goal. Use of strategic alliances has become a major tool for businesses that are internationalizing their operations. Therefore, use of strategic alliances has expanded dramatically over the past decade, and their use will continue to increase as we enter the 21st century.

This article provides an introduction to strategic alliances. First, characteristics of a strategic alliance are examined and examples are given. Second, the benefits of strategic alliances are discussed, and, third, choices involved in formation of a strategic alliance are explored. Finally, the special considerations for international strategic alliances are discussed. 

Marcadores de Definición

2. Seleccione otro texto relacionado con su área de experticia y extraiga los marcadores de discurso, diga si son de secuencia u ordenamiento del tiempo.

ELVIS PRESLEY

 Popular singer and film actor, born in Tupelo, Mississippi, USA. An only child (a twin brother was stillborn), he was raised in a religious home. As a boy he sang with his local Assembly of God church choir, which emulated the style of African-American psalm singing. At age 10 he won a school singing contest and taught himself the rudiments of the guitar (though he never really could read music). In 1948 he moved with his family to Memphis, TN, where he graduated from high school (1953) and began working as a truck driver and studying at night classes to be an electrician. Later that year he made a private recording for his mother at the Memphis Sound Studio, where he attracted the attention of proprietor Sam Phillips (1923-2003), who also operated Sun Records, a fledgling blues label. In July 1954 Phillips had Presley record his first singles, 'That's All Right, Mama' and 'Blue Moon of Kentucky', a synthesis of rhythm-and-blues and country-and-western that was for a time described as 'rockabilly'. The record made an immediate impression on local listeners, who were bewildered to learn that Presley was white, but their enthusiasm for his style of dress, bodily movements, and music signalled the beginnings of rock 'n' roll.

Marcadores de Tiempo

Tipo de texto

Biografía de Elvis Presley

Idea general del párrafo

Es un resumen de la vida del  popular cantante y actor de cine Elvis presley.